The East and the efficiency and progressive thinking of the West in its pursuit to be known for having an excellent brand of customer service, relevant products and services that meet customer needs, and the most engaged and loyal customers and employees.
As a universal bank with a clear retail bias, EastWest is primarily focused on the consumer segment and the corporate middle market. It is the most consumer-focused bank in the country today with more than half of its loan portfolio lent to consumers. The bank is now one of the largest credit card issuers based on receivables and the one of the largest auto loans provider in the country.
EastWest continues to beef up its corporate banking business as it strengthens its consumer banking. The bank sees opportunities in the medium-sized corporate and retail customers and has tailor fit its products specifically for these markets to further increase its market share.
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